Runs In The Family Digital Campaign
This multi-model digital campaign approach allows Toyota to reach targeted audiences with a variety of products rolled under one over-arching campaign. By showcasing multiple models in a single spot, we can reach the right customer without a lull between individual vehicle campaigns. While aiming to increase consideration of the diverse Toyota lineup, the new campaign showcases the vehicles in a fun and stylish way.
Insight
People don’t really have the time or patience to watch lengthy ads trying to convince them of things they don’t believe in.
Idea
Features, performance, capability, Toyotas are the fastest way to have fun.
We prove this by creating a massive amount of fun-sized content.
Toyotas have always been practical, but they’re also a lot of fun. We created a Snapchat game to introduce the world to Toyota’s playful side.
Toyotas are even more fun to drive with your face, than with your hands.
Final Deliverables
:06 Videos (x3)
• 16x9
• 1x1
• 9x16
Social Display Banner Ads
• 300x250 | 728x90 | 300x600
• Each between :07 and :10
Snapchat Facerace Lens
• 1x Snapchat Lens (Game)
Credits
Copywriter: Jennifer Malech & Al Duggan
Art Direction: Leo Ventura & Minhee Kim
CD: Mike Blain & Jeremy Carson