TOYOTA | Sales Event | Digital Video
Insight
Now armed with previous sales event digital creative performance results, our next recommended step is to iterate upon the to-date success of the Evergreen content. This would mean focusing on each element of the creative to determine which has the most impact.
Idea
Isolate unique elements of Purchase Intent within platform-specific creative by adding deal-focused content.
Spring is in the air, and so are the savings! It’s time for the Ready, Set, Go sales event at Toyota. The challenge for this sales event was to have messaging without Jan, our spokesperson. This would mean focusing on each element of the creative to determine which has the most impact. This digital campaign was designed to focus on key audiences with intent of purchasing a vehicle.