Leo Ventura
LEO VENTURA
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Taco Bell Breakfast

Taco Bell Breakfast

 
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Taco Bell needed help designing a cohesive branding and packaging system for the launch of their new breakfast menu. The challenge was to differentiate from other quick service restaurants, while keeping a fresh and contemporary look. Every piece of packaging's messaging plays an important role to its product and several different phrases were used throughout the packaging identity system.

Idea
They wanted it to create social buzz. A huge task for something that most disregard and throw away immediately after using.

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Results
It was a proven success the day of the launch. People shared their first moments with images on Instagram, Tumblr, and Facebook–bragging of their breakfast experience at Taco Bell, with pictures of packaging and the P.O.P. to tell their stories.

Credits
Designer: Leo Ventura
Art Direction: Arcy Valencia
Photographer: Noel Barnhurst
CD: Jim Wylie